Web Design Agency in Abu Dhabi for Bilingual Websites and Landing Pages
XII Labs designs and builds bilingual websites and campaign landing pages for brands in Abu Dhabi, Dubai and across the UAE, then hosts, secures and monitors them. It is for real estate, hospitality, retail and luxury businesses whose website needs to look exceptional and still load fast, rank and convert.
A web design agency in the UAE plans, designs and develops a company's website and campaign landing pages in English and Arabic, with right to left layouts, fast mobile performance, a content management system, search engine optimisation, conversion tracking and secure, monitored hosting. The best results come when design, copy, technical SEO, tracking and hosting are handled together rather than bolted on after launch.
01
What our website design service includes
We handle strategy, structure, design, copy, development and launch. Sites range from focused brand sites to multi page company sites, content managed menus and catalogues, and online storefronts. For brands that need to make an impression, we build cinematic experiences with WebGL, parallax and scroll driven motion, while keeping pages fast and accessible. Every site is bilingual where the audience needs it, with Arabic designed as a true right to left layout and set in proper Arabic typefaces. Technical SEO, structured data, GA4 and conversion tracking are included from the start, and we can host the site on a secured server behind Cloudflare with SSL and monitoring.
02
What goes into a landing page we build
Each page has one job, usually a lead enquiry or a booking, and everything on it supports that job. We write the headline, benefits, proof and form in English and Arabic, with the Arabic version authored for Arabic readers and laid out right to left. Pages are hand built for speed, with optimised images and no heavy page builder, because slow pages waste ad spend on mobile networks. Forms are short, validated and routed to your CRM, email or WhatsApp. GA4, Google Ads conversions, the Meta Pixel with the Conversions API, and Microsoft Clarity recordings are installed and tested before launch, so you can see what visitors actually do.
03
What our hosting and security service includes
We host sites and applications on VPS servers configured for your workload, with web server, firewall and access rules set up deliberately rather than left at defaults. Every domain sits behind Cloudflare for caching, DDoS protection and DNS management, with SSL certificates issued and renewed automatically and full encryption between Cloudflare and the server. Backups run on a schedule and are tested by restoring them, not just assumed to work. Uptime and certificate monitoring alert us before customers notice problems. Security audits check for exposed backup and configuration files, outdated software, open ports, weak credentials and missing security headers, and we fix what we find.
04
How we design and build
We begin with what the site must achieve and who it serves, then map the pages and content before any visual design. Design moves from a key page concept to the full set of templates, reviewed on real devices rather than static images alone. Development is hand built or on a lightweight CMS chosen for your team, so editing menus, listings or products does not require a developer. Before launch we test performance, both languages, forms, redirects from any old site, and every tracking event. After launch we monitor search visibility and analytics, and fix anything that affects speed, indexing or conversions.
05
Why dedicated landing pages perform in the UAE
Sending ad traffic to a general homepage asks visitors to find the offer themselves, and many will not. A dedicated page for each project, offer or audience keeps the message focused, which is especially important for off-plan launches, where buyers want the location, payment plan and handover details quickly. Bilingual pages let Arabic and English speakers read in their own language, and fast loading matters on mobile, where most UAE ad traffic arrives. Because tracking is built in from the first day, you can compare pages, ads and audiences by cost per qualified lead rather than guessing which part of the funnel is failing.
06
Why this matters for UAE brands
In the UAE a website is often the first real test of whether a brand is premium and trustworthy, particularly in property, hospitality and luxury services. Visitors arrive mostly on phones, switch between English and Arabic, and compare you with competitors within seconds. A site that looks distinctive, loads quickly and reads naturally in both languages earns more enquiries from the same traffic. Search engines and AI assistants also need clear structure, schema and well organised answers to understand and cite your business, so we build those foundations into the site rather than treating SEO as a separate project.
What you get
Deliverables
01Sitemap and content plan
02Custom design for desktop and mobile
03English and Arabic right to left versions
04CMS for pages, menus, listings or products
05WebGL, parallax or scroll motion where it adds value
06Conversion focused landing pages and copy
07Lead form routed to CRM, email or WhatsApp
08Technical SEO and schema markup
09GA4, Google Ads, Meta Pixel and CAPI tracking
10VPS hosting behind Cloudflare with SSL
11Scheduled and tested backups
12Uptime monitoring and security audits with fixes
How it runs
Our process
01
Discover
We define goals, audiences, pages and content, and review competitors and your current site.
02
Design
We design a key page concept, then extend it to every template in both languages.
03
Develop
We build the site, connect the CMS, forms and tracking, and test on real devices.
04
Launch
We migrate content, set redirects, go live and monitor speed, indexing and conversions.
05
Monitor
We monitor uptime, apply updates, run regular audits and report monthly.
FAQ
Websites and Landing Pages: questions UAE clients ask
How much does website design cost in Abu Dhabi?
Pricing depends on the number of pages and languages, the level of custom design and motion, CMS or storefront features, and integrations such as CRM or booking. A focused brand site costs less than a large bilingual storefront. We send a free, fixed price proposal after a short discovery call.
How much does a landing page cost in Dubai?
Pricing depends on the number of pages, languages, sections, integrations and whether copywriting and hosting are included. A single campaign page costs less than a set of pages for several projects or audiences. Share your campaign details and we will send a free proposal with a fixed price.
How long does it take to build a website in the UAE?
A focused brand or company website typically takes several weeks, while larger bilingual sites, storefronts or cinematic builds take longer. The biggest factors are content readiness and feedback speed. We share a timeline with milestones in the proposal and keep you updated at each stage.
Do I need an Arabic version of my website?
If a meaningful share of your customers prefer Arabic, or you work with government, family businesses or GCC buyers, an Arabic version is worth it. It must be a proper right to left design with natural Arabic copy, not an automatic translation, which we build as standard.
WordPress or a custom website, which is better?
It depends on who will edit the site and what it must do. Content heavy sites edited by a team often suit a CMS, while cinematic or performance critical sites benefit from a custom build with a lightweight editor. We recommend the option that fits your team and budget, not a single default.
Will my new website be optimised for Google and AI search?
Yes. Every site includes technical SEO: clean structure, fast loading, metadata, schema markup, sitemaps and bilingual language tags. We also structure key answers and FAQs so AI assistants and answer engines can understand and quote your business accurately. Rankings are never guaranteed, but the foundations are built in.
Do I need a separate landing page for each ad campaign?
Usually yes, if the campaigns promote different projects, offers or audiences. A page that matches the ad's promise tends to convert better than a general website page. Campaigns sharing one offer can share one page, with tracking parameters telling the traffic sources apart.
Which tracking do you install on landing pages?
We install GA4, Google Ads conversion tracking, the Meta Pixel with the Conversions API, and Microsoft Clarity for recordings and heatmaps. Each form submission is tested so conversions fire once, and we can pass lead data to your CRM for offline conversion uploads.
Do you build landing pages for Abu Dhabi real estate projects?
Yes. We build landing pages for off-plan and ready projects in Abu Dhabi, Dubai and the other emirates, in English and Arabic. Pages include project highlights, location, payment plan and a short enquiry form, with tracking and hosting handled for you.
What is included in a website security audit?
We check server and application configuration, software versions, open ports, exposed backup and configuration files, access controls, SSL setup and security headers. You receive a report ranking each finding by risk, with the fixes we recommend and apply, then a retest confirming each fix.
Why should my website use Cloudflare?
Cloudflare caches your site closer to visitors, which improves speed, and filters malicious traffic and common attacks before they reach your server. It also simplifies DNS and SSL management. For most business sites it improves both performance and protection, and it hides the server's real address from attackers.
Can you migrate my website without downtime?
In most cases, yes. We prepare the new server, copy and test the site, and create DNS records and certificates before switching, so visitors move across smoothly. Email and other services on the domain are checked so nothing breaks during the change.
Do you design websites for businesses in Dubai too?
Yes. XII Labs works with businesses in Dubai, Abu Dhabi and across the UAE. Discovery, reviews and approvals happen online and in person where needed, so your location does not affect the process, the quality of the work or the timeline. Hosting and support continue after launch.